-Our society is overwelmed by “communications” everything from traditional newspapers and mags, to 24/7 talk radio/TV, even nontraditional instant messages, blogs podcasts, wikis, and assorted other Internt exotica. Us as a “public” become overwlmed with nonstop messages coming in from different ways on a daily basis.
-In the US alone, public relations is a multibillion dollar business with 158000 professionals.
-Approximately 250 colleges and universities in the US and many more overseas offer a public relations sequence or degree program.
-Public Relations is the planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication
PLANNED PROCESS TO INFLUENCE PUBLIC OPINION:
1.) Research
2.)Action
3.)Communication
4.)Evaluation
*****Professor Melvin Sharpe 5 principles to the public relations process: Honest communication for credibility, openness and consistency of actions for confidence, fairness of actions for reciprocity and goodwill, Continuous two-way communication to prevent alienation and to build relationships, Enviromental research and evaulation to determine the actions or adjustments needed for social harmony.
-Public Relations is more “relations with the publics”
Internal: are inside the organization External: are not directly connected with the organization.
FUNCTIONS OF PUBLIC RELATIONS:
*writing, media relations, planning, counseling, researching, publicity, marketing communications, community relations, consumer relations, employee relations, government affairs, investor relations, special publics relations, public affairs and issues, social media interface.
michaelgregson
Sep 14, 2010 @ 04:41:59
-Our society is overwelmed by “communications” everything from traditional newspapers and mags, to 24/7 talk radio/TV, even nontraditional instant messages, blogs podcasts, wikis, and assorted other Internt exotica. Us as a “public” become overwlmed with nonstop messages coming in from different ways on a daily basis.
-In the US alone, public relations is a multibillion dollar business with 158000 professionals.
-Approximately 250 colleges and universities in the US and many more overseas offer a public relations sequence or degree program.
-Communication Professionals=Public Relation Specialists.
-Public Relations is the planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication
PLANNED PROCESS TO INFLUENCE PUBLIC OPINION:
1.) Research
2.)Action
3.)Communication
4.)Evaluation
*****Professor Melvin Sharpe 5 principles to the public relations process: Honest communication for credibility, openness and consistency of actions for confidence, fairness of actions for reciprocity and goodwill, Continuous two-way communication to prevent alienation and to build relationships, Enviromental research and evaulation to determine the actions or adjustments needed for social harmony.
-Public Relations is more “relations with the publics”
Internal: are inside the organization External: are not directly connected with the organization.
FUNCTIONS OF PUBLIC RELATIONS:
*writing, media relations, planning, counseling, researching, publicity, marketing communications, community relations, consumer relations, employee relations, government affairs, investor relations, special publics relations, public affairs and issues, social media interface.